Dennis Hackethal’s Blog

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Published · 4-minute read

What to Do in the Face of Corporate Wokeism

There has been a cancer growing in the West, and it’s called Wokeism. The idea that “social justice” trumps everything, that everything must be viewed through the lens of race, gender, and sexual preferences. Social-justice warriors (SJWs) view society as a zero-sum game between the oppressors and the oppressed. They don’t oppose oppression itself, they just want to reverse its direction. They agree with racists that the most important determinant of social interactions is (or should be) race. Dissenters are punished by being “canceled” and, in some cases, having their livelihoods destroyed.

SJWs are the perpetrators of this ideological crime. Rather than seeing the West as flawed but improvable, they see it as an evil, racist empire beyond redemption, and they demand it be brought down. They consider our institutions oppressive, our freedom a farce. They demand a revolution. The violent protests and looting across America are a token of what’s to come if they are left unchecked. They are a threat to our freedom.

Unfortunately, it appears that many powerful companies have publicly spoken in support of the concept of “social justice” and associated organizations, such as “Black Lives Matter” (BLM). Tech in particular is infected. As someone working in tech, this saddens me. The industry has always been left-leaning, but it’s never been as bad as it is now, with dozens of established companies and countless startups jumping on the social-justice bandwagon.

We are all users of tech, and many of us work in the industry. Particularly in the San Francisco Bay Area, where the social cost for dissent is high, and the vast majority of people think alike, many are afraid to speak up. There is tremendous pressure to spread social-justice memes, or at least to acquiesce. Many companies are subjecting their employees to pseudo-scientific “sensitivity trainings” and “unconscious bias” trainings. Some investors make investment decisions based on race (and have admitted as much, such as Gumroad’s founder Sahil Lavingia here (archived here)).

If you don’t recognize the industry and are afraid to speak up, know that you are not alone. If you don’t want your money going to socialist organizations, I have compiled a list of companies that support BLM and/or associated groups and ideas which can point you to alternatives so that a change requires as little sacrifice as possible. You can find that list at the bottom of this article.

If you are approached by recruiters for positions at such companies, you can politely but clearly turn the request down. I have turned down interview requests from several companies for potentially very lucrative roles, including Amazon. (That’s not a brag; it’s quite common for software engineers in the Bay Area to be approached several times a week.)

Here’s a slightly modified version of what I wrote to an Amazon recruiter. I have adjusted it to make it generally applicable to your use case.

It appears that [company name] has publicly spoken in support of the “Black Lives Matter” movement. Though I’m sure there are good intentions behind this, BLM is not what it seems to be—among other things, they are a revolutionary, anti-capitalist organization that threatens to take away some of our American liberties. It’s rather ironic for a company to be supporting an anti-capitalist organization. I would have liked to pursue this role, but I would have to violate my integrity to work for [company name]. I cannot do that.

You are welcome to use this text without credit. You’d be amazed at what impact it can have. Money talks.

If you’d like to back up the above claims by sources, here are a couple of links you are welcome to use:

If your employer wants you to attend a seminar about racism, refuse. If they don’t accept that and you can afford it, quit. If your employer publicly endorses SJW memes, bring it up and ask them to post a retraction. If they don’t, quit. If your colleagues casually agree with each other over lunch about how evil white and/or straight people are, disagree with them.

Practicing integrity, like practicing anything else, is difficult at first, but it gets easier over time. It’s something I am practicing myself and want to get better at. An essay I found very helpful is How Does One Lead a Rational Life in an Irrational Society? by Ayn Rand. It makes a convincing case for the necessity of moral judgment and contains the following gem:

And then, on some gray, middle-aged morning, such a man realizes suddenly that he has betrayed all the values he had loved in his distant spring, and wonders how it happened, and slams his mind shut to the answer, by telling himself hastily that the fear he had felt in his worst, most shameful moments was right and that values have no chance in this world.

If you feel uneasy about the future of tech, want to talk to someone about practicing integrity, or just want to connect, email me at

Social-justice warriors

Social-justice warriors. Image by Clay Banks on Unsplash

Companies supporting SJW causes and their alternatives (whenever I could find any)

  • Airbnb (source) -> Alternative: hotels
  • Squarespace (source) -> Alternative: Weebly
  • Spotify (source) -> no alternative found yet; I have gone over seemingly every single music streaming service, and they have all supported BLM :(
  • Gymshark (source)
  • Outsite (source) -> Alternative: hotels, local coliving places
  • AngelList (source)—less clear because I could only find a third party reporting this
  • Vina Enoteca (source) -> Alternative: other Italian restaurants on the SF peninsula
  • McDonald’s (source) -> Alternative: Burger King
  • KFC (source) -> Alternative: Popeye’s
  • Chipotle (source)
  • Apple (source and source)
  • Google (source) -> Alternative: DuckDuckGo (it’s trivially easy to change your browser’s search engine, see here and here)
  • Amazon (source -> Alternative: other online stores and local stores, if your government’s lockdown policies let you)
  • Netflix (source)
  • Hulu (source)
  • Twitter (source) -> Alternative: Parler
  • Medium (source) -> WordPress, Jekyll, and others (lots of blog engines out there)
  • YouTube (source)
  • Gumroad (source as mentioned above) -> Potential alternatives (not vetted, except for Podia, which is not viable) here
  • Deezer (source used to be here but has since been removed)
  • Pandora (source)
  • LiveXLive (source)

It’s a bit ironic to publish a list like this because it’s usually SJWs themselves who tell people what companies to avoid because they use plastic straws or something. Having said that, unlike SJWs, I won’t think of people as evil or uncaring just because they continue to use the above companies’ products.

To be clear, I don’t think it’s necessary to abandon all of these companies’ products at once. It would be too difficult and you might be very tempted to go back to using them all after a few days or weeks. Some of them are easy to do, like going to Burger King instead of McDonald’s, and searching on DuckDuckGo instead of Google. Start with that, and then see if you can make the switch for some other items on the list.

Nor do I think these companies have to be avoided forever. For example, if, after x years, a company hasn’t spread any SJW memes or supported any related organizations, we might consider that a statute of limitations of sorts. If, on the other hand, any of them post a public retraction, I will likely resume using their products immediately.

I haven’t made the switch for all of them, and I may never manage that, but for many, I have. I don’t eat at those restaurants anymore, I don’t use Google as a search engine anymore, I have moved most of my articles from Medium to this self-hosted blog, I have canceled Netflix, I have stopped using Airbnb, and I have canceled my Outsite membership.

Disclaimer: my search wasn’t exhaustive, and I did it a couple of weeks ago. It’s possible some of the companies have since retracted their statements or posted some new ones. To find out whether a company supports, say, BLM, you can do a DuckDuckGo search for “company name BLM” or “company name black lives matter.” Likewise, social media is a good candidate. Here’s an example of how I checked WordPress’s Twitter history for support of BLM, which, at the time of writing this article, turned up clean. Here’s an example of one of Gumroad’s competitors, Podia, which turned up dirty. You can also check a company’s Instagram account for pictures of black squares. Sometimes companies have whole arms of their business dedicated to “amplifying black voices.” Sometimes it’s just a tagline in their Twitter profile description. Sometimes it’s the CEO speaking on behalf of the company. If the company sent you an email directly, it’s easy. Etc.


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What people are saying

Same point as in my Ukraine post comment:

I think it would be interesting to consider that virtue signaling sells more product by creating trust and thus is a capitalistic act which I think is harder to criticize than the parasitic nature of the virtue signaling/DE&I meme.

#414 · Moritz Wa (people may not be who they say they are) ·

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